The Checkmarks You'll See Next to Every Lead
Every scored lead on the site carries two small checkmarks: whether the business also has a discoverable Yelp listing, and whether it has a discoverable Facebook presence. Both are checked automatically, the same way the lead itself was found: pulled from public data, not asserted. Here's what those checkmarks are actually telling you, and why we scoped the check to exactly these two platforms.
What a Missing Citation Actually Means
A business with no website and no Yelp or Facebook presence has effectively zero owned or claimed digital footprint. That's a genuinely different sales conversation than a business with no website but an active Facebook page: the first has never really engaged with having any online presence at all, the second has already shown some willingness to manage one, they just haven't extended it to an actual website. Neither is automatically the better lead. A total digital blank slate can mean an easier, less contested sell (there's nothing for you to work around or migrate), but it can also mean the owner has genuinely no interest in being found online, which is worth confirming early rather than assuming.
What a Present Citation Tells You
A business with a Yelp or Facebook presence but no website is actively getting found through those platforms today, just not through anything they fully own or control. That's a useful opening line: you're not pitching "let's get you online," you're pitching "you're already getting found on Yelp and Facebook, here's what you're leaving on the table by not having your own site to send that traffic to." It's a more specific, more credible pitch than a generic "you need a website" cold open.
Why Just Yelp and Facebook, Not More
We tested a wider check during development, including Instagram. Instagram searches stalled repeatedly and consistently during live testing, a real, reproducible issue on our end, not a guess, and not worth shipping as a checkmark we couldn't stand behind. Rather than ship a feature that would silently fail or return unreliable results, we scoped the citation check down to the two platforms we could verify worked reliably: Yelp and Facebook. If that changes, we'll expand the check, but we'd rather ship two checkmarks you can trust than five you can't.
How to Actually Use This When You Pitch
Treat the citation checkmarks as a quick read on how digitally engaged the business already is, not as a standalone score. Combine it with the Opportunity Score itself: a high-scoring, high-reputation business with zero citations anywhere is often your best-value lead, strong reputation, real revenue signal, and genuinely nothing standing between you and being their first real digital presence. A high-scoring business already active on Yelp and Facebook is still a strong lead, just one where your pitch needs to acknowledge what they've already built instead of ignoring it.