Guides
How the Opportunity Score works, how to qualify and pitch a no-website lead, and what the citation checks actually mean.
How the Opportunity Score Actually Works
The exact formula behind every 0-100 score on SiteGapLeads, why rating counts for more than review volume, and what the number is (and isn't) telling you.
How to Qualify a "No Website" Lead Before You Pitch
A practical checklist for web design agencies: what to verify about a no-website business before you spend outreach time on it.
Why We Check Yelp and Facebook Before You Ever See a Lead
What the citation checkmarks next to every lead actually mean, why we dropped Instagram from the check, and how to read presence (or absence) on other platforms before you pitch.
Cold Outreach That Doesn't Feel Cold: Pitching a Business With No Website
Practical framing for reaching out to a local business with a strong reputation and no website, without opening on an accusation.